Jeff Kagan Wireless Analyst Asks Will RIM Recover with Blackberry 10 in New Column
Atlanta, GA (PRWEB) January 19, 2013
Tech Analyst Jeff Kagan weighs in on a very hot topic. Will BB10 rescue RIM? According to a Reuters article, users are lining up to try Blackberry 10. Click here to read Kagan’s new EcommerceTimes.com column.
Research in Motion said it will launch the newest operating system called Blackberry 10 at the end of January. There is enormous hum building. Will this be a success or not for RIM? Will it help RIM turn around and start to grow again, or not?
The following are a few comments from wireless analyst Jeff Kagan. You may quote from this release or contact Kagan by email or phone.
RIM was the number one smart phone maker until the Apple iPhone and Google Android hit the market six years ago. Today RIM is still a large company, but it is shrinking. The big question many are asking is simple. Will RIM recover with their new Blackberry 10 operating system?
The Reuters article says many users are anxious and hopeful this new BB10 will be different enough and exciting enough so they can stay RIM Blackberry customers.
RIM has many different challenges, but two are most important. One, is BB10 advanced enough and forward thinking enough to win the hearts of their core users and also begin to win some back? Two, does RIM now understand the importance of advertising, marketing and public relations? And do they have a plan. This was one of the key reasons for the failure to begin with.
They have created a spark of interest. That is good. Can they now grow that spark into a flame and keep the fire growing? Many in the marketplace really like Blackberry. The marketplace really needs another choice. Will BB10 reinvigorate RIM? That is ultimately the question. Well soon see.
About Jeff Kagan
Jeff Kagan is available to speak with reporters and journalists offering comment on news stories. He is an Industry Analyst or Tech Analyst and has been quoted in thousands of tech news stories over 25 years in all of the major media.
He follows wireless, telecom Internet, cable television and IPTV and part of the wider consumer electronics and technology space.
Visit his website: at jeffKAGAN.com for disclosures and to learn more.
Reporters: To be added to the Jeff Kagan media eMAIL list for his comments on breaking news stories please send request by email.
Clients: Jeff Kagan has worked with many companies over 25 years as consulting clients.
Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Kagan is Principal Analyst, Consultant, Columnist and Speaker.
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